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DD for SaaS & Services
Investor Backed Businesses

We eliminate risks and uncover opportunities for investors and CEO's.
Marketing + Sales + CS in one focus.
Benchmark Vs Market
Priority roadmap of fixes
Visual Dashboards & Reports
Full revenue funnel audit
200+ data & capability points

Powering fast growing companies that care

about building world-class process, systems and scale

Made for investors & CEO's
What is it
A forensic audit of marketing and sales capabilities — eliminate risks across your sales funnel.
Why is it important?
Visibility into risks and opportunities for the investor and CEO.
Return on Investment
Make quicker and impactful decisions on the processes needed for growth
Outputs to expect
Dashboard insights detailing capabilities and fixes to speed up growth plan.
Experience
Expert recommendations based on real-world experience used on the ground in scaling SaaS businesses
Use Cases
Investors & VC's
Security in investment decision and actions to resolve areas critical to growth. De-risk, at the same time have clear visibility into gaps and what needs to be done. Gain assurance your venture has the "right approach" for scaling.
Chairman & CEO's
Looking to audit and improve commercial operations for improvement in performance or capital raising. Understand your full revenue funnel. Get actionable and practical guidance on what needs to be fixed and in what order.
Board & VC's
Audit process to uncover key risks and advisory solutions for the business / portfolio businesses to drive revenue achievement. Offer portfolio firms a road-map for leadership and operating capabilities model.
Guaranteed and confident decision making to ensure your investment will scale and deliver returns, at speed
Full data analysis, stakeholder interviews and asset reviews
Full written report + recommendations debrief
Dashboard insights detailing capabilities and fixes to speed up growth plan
Diagnostic project plan for prioritisation (take in-house for operational execution)
Capability model developed while in operational “in scaling SaaS orgs"

Align sales & marketing teams to revenue goals to eliminate lumpy revenue growth

The Scaling Problem
The art of sales is still there, but while historically it may have been 90% art, now it’s more like 10%, specifically in SaaS, the science and the metrics are taking over. Creating the end-to-end revenue process is critical to growth (Marketing + Sales + Customer Success).

Demand Karma was founded by ex-CMO Edwin Abl to help solve the challenges of scaling. The scaling challenge is getting harder than ever, are you willing to leave it to chance?
Our methodology is based on “real-world’ experience of working in/ with fast growing companies in B2B SaaS — both product and services organisations. A comprehensive audit to drive "actionable" awareness, insight and prioritisation for growth.

The Demand Karma model is based on over 15 years+ of operating experience in the trenches developing high performance alignment between marketing and sales.
Due-Diligence Pre-Investment
Designed for Investors. The due diligence process is a key activity in capital raising and M&A as it is the point where the potential for value creation and the purchase price is determined. Sales and Marketing capabilities and functions provide the most significant insight into the company’s potential for growth.
Due-Diligence Post-Investment
Designed for Investors & CEO’s. The due diligence process is a key activity in ensuring you are ready for scaling. The outputs of DD will provide an overview on the capability state of your full sales & marketing function. It will provide the clarity of current state to make focused decisions on where to close gaps and grow faster. You will be given a framework for ongoing and iterative recommendations and next steps to improve commercial performance.

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