Due Diligence, Done Differently

Demand Karma helps B2B SaaS VCs validate investments, benchmark capabilities and supercharge the 100-day plan—companies love complex, customers love simple, and VCs love that we make it simple.

100+ recommendations on Linkedin
100+ recommendations on Linkedin
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Powering fast growing companies that care about building world-class process, systems and scale

Made for investors & CEOs

What is it
A forensic audit of marketing and sales capabilities — eliminate risks across your sales funnel.
Why is it important?
Visibility into risks and opportunities for the investor and CEO.
Outputs to expect
Dashboard insights detailing capabilities and fixes to speed up growth plan.
Return on Investment
Make quicker and impactful decisions on the processes needed for growth
Experience
Expert recommendations based on real-world experience used on the ground in scaling SaaS businesses

Use Cases

Investors & VCs
Security in investment decision and actions to resolve areas critical to growth. De-risk, at the same time have clear visibility into gaps and what needs to be done. Gain assurance your venture has the "right approach" for scaling.
Chairman & CEOs
Looking to audit and improve commercial operations for improvement in performance or capital raising. Understand your full revenue funnel. Get actionable and practical guidance on what needs to be fixed and in what order.
Board & VCs
Audit process to uncover key risks and advisory solutions for the business / portfolio businesses to drive revenue achievement. Offer portfolio firms a road-map for leadership and operating capabilities model.

Guaranteed and confident decision making to ensure your investment will scale and deliver returns, at speed

Full data analysis,
stakeholder interviews
and asset reviews
Full written report +
recommendations
debrief
Dashboard insights detailing
capabilities and fixes to
speed up growth plan
Diagnostic project plan for
prioritisation (take in-house
for operational execution)
Capability model developed
while in operational “in
scaling SaaS orgs"
Capability model developed
while in operational “in
scaling SaaS orgs"
Full data analysis, stakeholder
interviews and asset reviews
Full written report +
recommendations debrief
Dashboard insights detailing
capabilities and fixes to speed up
growth plan
Diagnostic project plan for
prioritisation (take in-house for
operational execution)
Capability model developed while in
operational “in scaling SaaS orgs"
Capability model developed while in
operational “in scaling SaaS orgs"
Adam Said, CFA
Investment Manager at Octopus Ventures
"It was great working with Edwin on a recent pre-investment DD project. Edwin's holistic understanding of the entire commercial function for a B2B SaaS organization made him a compelling fit for this particular project, whereby the quality of his report and recommendations were of high value to us in tailoring post-investment action plans. He has also gone out of his way to continue to support the founders with relevant advice which I know has been valued."

We'll help you understand gaps and priorities, and give rocket fuel to the 100-day plan

Visual dashboards to understand gaps across the sales, marketing and go-to-market functions
Visability into how your marketing and sales orgs
compare to peer B2B SaaS companies
Expert recommendations on multiple go-to-market channels to focus your 100-day plan with the right next actions
The Scaling Problem
The art of sales is still there, but while historically it may have been 90% art, now it’s more like 10%, specifically in SaaS, the science and the metrics are taking over. Creating the end-to-end revenue process is critical to growth (Marketing + Sales + Customer Success).

Demand Karma was founded by ex-CMO Edwin Abl to help solve the challenges of scaling. The scaling challenge is getting harder than ever, are you willing to leave it to chance?

Our methodology is based on “real-world’ experience of working in/ with fast growing companies in B2B SaaS — both product and services organisations. A comprehensive audit to drive "actionable" awareness, insight and prioritisation for growth.

The Demand Karma model is based on over 15 years+ of operating experience in the trenches developing high performance alignment between marketing and sales.

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