Make the decisions. Build the capability. Assure the change.
Demand Karma Advisory helps boards, investors and GTM leaders turn critical findings into sustained improvement. We provide experienced, independent support where GTM transformation usually breaks down: leadership decisions, operating discipline and accountability for delivery.
Private Board Advisory
Know whether the GTM strategy is working before the numbers tell you. Independent, operator-led advice for boards, chairs and CEOs navigating GTM performance, leadership questions and the transition to AI-era operating models. We bring an external perspective grounded in what is happening inside the GTM engine, not another retrospective view of the dashboard.
Talk about advisory- →Independent review of GTM performance and risk
- →Live preparation for board meetings, and a private read on what the GTM slides aren't saying
- →Challenge and validation of GTM strategy
- →Leadership and organisational advice
- →Assurance on agreed transformation priorities
- →Exit-readiness support
A monthly GTM health assessment, a concise board-ready update, clear decisions and recommended actions, quarterly strategic reviews, early warning of emerging GTM risks, and independent assurance that agreed actions are progressing.
Discovery-call signals, closed-lost reasons and customer data, read every quarter. The board stops being the last to know.
GTM Assurance
Independent assurance that the plan is actually being delivered. Ongoing support for leadership teams implementing the priorities identified through an AI GTM Acceleration Plan or Leadership Kickstart. We work alongside leaders as they make difficult decisions, change operating rhythms and introduce new GTM capabilities, and we provide the independent check that agreed change is holding. The objective is not to run GTM for them, but to strengthen their ability to lead it and assure the board it is happening.
- →Translate the agreed priorities into clear ownership and action
- →Apply AI-era leadership practices to live GTM decisions and challenges
- →Establish the operating rhythms and scorecards required to sustain change
- →Regular leadership advisory sessions, with progress reviews against the roadmap
- →Direct access for time-sensitive strategic questions
Advisory works at board altitude. Assurance sits with the work itself: one GTM function or all five.
After the plan
The priorities from an Acceleration Plan are agreed and underway. Assurance makes sure the change actually happens, at pace, and doesn't quietly revert by Q3.
Through a change
New motion, new market, new pricing, new operating model. Deliberate change fails in the details. We read the details.
While leaders grow
Capable people who haven’t seen this movie before. They keep their jobs and their authority, and get an experienced read on every big call before they make it.
The CEO stops being the only quality check on GTM. The board gets assurance that the work is right, not just reported. And the leaders sharpen faster, because someone who has carried the number is reading theirs.
AI GTM Leadership Development.
Develop the individual leaders the transition demands. One-to-one development for GTM leaders navigating the shift to AI-era operating models, and the natural continuation of the Leadership Kickstart for leaders ready to go deeper. Each engagement follows a simple, disciplined structure: a consistent session agenda, a running log of sessions and insights, and clear actions and goals tracked between sessions. The same operating discipline we advise leaders to run with their own teams, applied to their own development.
- Scale people to deliver the work
- Growth means headcount
- Lead the execution, manage the process
- A team meeting on Monday counts as an operating model
- Report the lagging numbers to the board
- →Enable people to scale technology and decisions
- →Smaller, higher-performing, AI-leveraged teams
- →Lead with judgement, taste and customer-closeness
- →A real operating cadence that survives any one hire
- →Give the board a forward signal, not a rear-view mirror
Coaching for a job that just changed underneath you.
Decision-making
Codifying decision-making for an AI-era operating model. When execution is nearly free, the bottleneck moves to judgement, and the decisions deserve the coaching.
The new leadership model
Applying the new leadership model to the leader's live GTM challenges, session by session, rather than in the abstract.
Judgement
Building the judgement to lead teams working alongside AI: what to automate, what to kill, when to hire and at what level.
Accountability
Accountability on the leader's own 90-day development priorities, tracked between sessions in a structured development log.
- →Regular one-to-one sessions with an experienced GTM operator
- →A structured development log: agenda, actions, goals and insights
- →Progress against defined capability priorities
- →Direct access between sessions for live challenges
Best for leaders completing an AI GTM Leadership Kickstart, first-time CROs, CMOs and GTM leaders in scaling companies, founders stepping back from day-to-day GTM leadership, and high-potential leaders boards want to invest in.
How the offers connect.
Plan
The Acceleration Plan finds what must change. GTM Assurance makes sure the change is delivered, and holds. The diagnostics live here.
Kickstart
The Kickstart starts the leadership change as a team. One-to-one Leadership Development keeps the insight and guidance going for the leaders ready to go deeper.
Diligence
Due Diligence tells you exactly what you are backing. Private Board Advisory provides the ongoing post-deal confidence.
The two founders. Every engagement.
No leverage model, no analysts learning on your fees. The people on the first call are the people in the boardroom, and in the data room.
Edwin Abl
Co-founder · Silicon ValleyGTM Operating Partner at Mercia Ventures. Marketing-native, Valley-based, 100+ scale-ups deep.
Josh Morse
Co-founder · LondonEx-CRO and CMO of VC portfolio companies. He has carried the numbers we now audit.
Real words, real cheques…
Old rules got you here. They won't get you out.
We identify what must change, develop the leaders responsible for changing it and provide the assurance that the change holds. Tell us where you are. We'll tell you, honestly, whether we can help.
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