USE CASE
An in-depth AI era GTM review using our operator’s checklist with practical actions for investors and CEOs pre-deal, post-deal, and mid-cycle when growth stalls.
WHAT YOU GET
→ Full GTM assessment against 200+ capability points
→ Full data analysis, stakeholder interviews, and asset reviews
→ Agentic GTM Maturity Audit
→ AI-Buyer Behavior Stress Test
→ AI-Category Durability Assessment
→ GTM Efficiency Trajectory
→ Extreme Strength Leverage
→ Full written report + recommendations debrief
→ Priority roadmap of fixes
USE CASE
A tailored GTM review to audit certain GTM areas and answer Red Flag questions for investors, chairman, boards and CEOs.
WHAT YOU GET
→ Targeted GTM assessment against relevant capability points
→ Data analysis, stakeholder interviews, and asset reviews
→ Red Flag questions answered
→ Agentic GTM Operating model recommendations
→ Written report + recommendations debrief
→ Priority roadmap of fixes
USE CASE
A focused review that audits the current levels of Agentic GTM maturity, by team and aspect. Providing a clear view and prioritised actions for investors, boards, and CEOs.
WHAT YOU GET
Agentic GTM assessment by function, broken down by:
→ Strategy
→ People
→ Execution
→ Process
→ Systems
→ Data
→ Written report + recommendations debrief
Premium GTM Due Diligence: This audit utilizes the entire Demand Karma framework and is mainly used by VCs, investors, and private equity firms before investing. It is not a typical commercial due diligence review focused on financial data. Instead, it offers practical insights into what actions are needed in marketing, sales, customer success, and overall alignment to drive revenue growth. This audit suits companies at various growth stages, aiming to scale from $1 million to $5 million, $5 million to $15 million, or $15 million to $25 million.
Red Flag GTM Audit: This audit is tailored for CEOs and investors who need specific insights or a quicker turnaround. It focuses on particular issues, such as evaluating the marketing team's capabilities, strategies, and execution. The bespoke audit is ideal for addressing specific concerns, like funnel conversion rates, CMO or CRO performance, or value proposition effectiveness. It provides fast, sharp answers to help resolve targeted problems.
The Demand Karma process is designed to be quick and streamlined, minimizing the time required from portfolio companies and VCs. The goal is to deliver significant value quickly, offering practical insights into a company's go-to-market strategy with minimal hassle. This approach accelerates the potential for revenue growth by promptly providing actionable recommendations.
Demand Karma offers a 100% money-back guarantee if you are unsatisfied. We have completed over 50 due diligence reviews with no unhappy customers. You can review testimonials and success stories on the cofounder's LinkedIn profile, Edwin Abl, and find numerous quotes on the program's outcomes and success. If you are unhappy with the results, we will refund your money.
Many of the UKs most successful VC funds turn to Demand Karma for our thorough due diligence when assessing the entire GTM revenue engine for the AI era.
Edwin is one of the best out there when it comes to advisory related to go to market / marketing in the enterprise SaaS world — both software and services. He's been invaluable to our team at @Tercera in helping diligence companies and providing super helpful guidance to our portfolio companies. His frameworks, approach and importantly style is engaging and efficient. Super thankful to work with him in prior lives and ongoing as part of his role in our Tercera Advisor Network!
Investment Manager at Octopus Ventures
Wouldn't hesitate for a second in recommending Ed after getting to know him during our funding round last year. The DD project undertaken was pretty unique from my perspective in the way that it got the job in hand done, but also really helped me enhance my thinking around things we should be doing at Delio post investment. Often the report output is a means to an end but Ed's work has been something tangible that we've been able utilise going forward. I continue to stay in touch with Ed as we look at other ways of working together at Delio now and in the future.
Chief Executive & Co-Founder at Delio